Choice is not what we want. Choice is a means to an end. All people are different, and the things they want often differ from other people's wants. We are only need choices in an environment that has not been perfectly designed for us. In this world and in these societies, we have a lot of choices. A typical middle class adult living in the United States of America is closer to living in their perfect environment now, than that same person would in the same place 100 years ago. If I wanted to eat nothing but vegan Tacos for the next 50 years, I can (ignoring human dietary requirements for the sake of this example). My desire is not to exercise choice, my desire is to eat vegan Tacos. Choice is a hurdle in the way of my Tacos. My life would be easier, and likely therefore more preferable, if I lived in an environment where ONLY vegan Tacos could be consumed.
The problem with a world of only vegan Tacos, is that Tacos, by nature, require many disparate ingredients, which require many different humans to cultivate. These different humans do not all like Tacos. Some want pizza. An environment perfectly crafted to make the life of one person better requires making hundreds of people miserable. Instead, we have manipulated our environment to make it easier for others to manipulate (ease of manipulation is logarithmicly increased as time and participating humans increase, because of reasons cut out and pasted elsewhere for the sake of brevity) by making many and different choices feasible to maintain. Tacos vendors and pizza vendors can coexist now better than they could have in the past. People still have to make lunch venue choices before they can get to the goal of "consume specific food", but the choices are becoming more plentiful and more easy to make.
One choice of "to taco or not to taco" is not a difficult choice. To anyone who likes Tacos, it is a natural choice, possibly not even a conscientiously considered one. I'd argue that even a subconscious choice is a tax on the brain (however small), but the argument against choice doesn't hinge on this single example. We are required to make tens of choices every day, adding up to thousands of choices every month, all to get to these food options. Every choice we are presented with is the result of a Cascade of previous choices, each of a result of the previous Cascade, and so on. In order to get to the point of even considering food options, a person needs to have a certain food budget, which needs balancing with the shelter budget, both of which requires money which requires a job, in which you promise an entity that you'll make choices on their behalf for 8 hours a day if they promise to give you money for it. In order for a person to even get into a position where they can trade their time and effort for money, they need to apply for a job, which requires spending 16 to 30 years in school, in which you chose to make choices congruent with those that teachers have chosen to request of you, based on a series of choices made by state legislators, who's job it is to make choices for the state with the permission of the people who chose to elect them. If our only goal in life was to eat a taco, and we were born into an environment where only Tacos and tuna existed, then choice would not be a big problem. It would be a single hurdle jumped once and immediately forgotten. That simple and immediately satisfactory environment is impossible, if only because tortillas don't grow on trees.
So why would less freedom be better? If a robot were able to analyze a lot of information about the various chains of choices required to be chosen to get to the end goal of Tacos, and then show you or pick for you the proper chain of choices allowed and lead you down the best path toward Tacos, your life would be easier and happier. Everyone wants to get paid the same for doing less work, right? Or paid more for doing the same work? If your goal is pay/tacos and you wanted to perform less work/choices to get you there, why wouldn't you?
An interesting and probably unrelated idea: It's not that I am powerful enough to make my taco dreams come true, it's that my environment is malable enough to allow me to choose that. Another way of looking at this, is that I alone am not powerful enough to do much of anything, but instead I draw on the power left by the fruits of the time and effort (as a result of knowledge) exerted by the collective of humans that have come before me. In the same way that I alone am not powerful enough to instantly communicate with someone on the other side of this planet, but someone before me created a number system, many others published that information (if only by previously creating pen and paper), many others distributed that information (and people continue to distribute it today), may others collaborated within that number system to improve it, many others worked to make it easier to use by creating simple counting machines, many others improved those counting machines into an abacus, then calculators, then computers, while many others manipulated these counting machines into drawing pictures and generating audible tones, and many others built on these manipulations to make them easy enough to use and cheap enough to produce, such that many many others were able to manipulate these advanced counting machines into communicating their numbers with other, similar machines, and many others built on those communication protocols, and overlayed many protocols on top of those simpler originals, and now we have SIP/VOIP/Email/FTP/etc, which I can use to instantly communicate with the other side of this planet, and soon (ish), the other side of this Galaxy.
As many others work collaborativly and even competitively towards the same goal of making these communicating counting machines cheaper and easier to use, our ease of communication and therfore collaboration increases, decreasing the work (again, work is often the act of making choices and then recording their results) each individual needs to exert in order to accomplish an arbitrary goal, and also causes further development of these communicating counting machines, causing exponential growth (and often therefore improvement) of all things.
Taco varieties increase so long as the cost of production decreases faster than the desire for different types of Tacos decreases, assuming there is reward for distributing Tacos (e.g. Trading Tacos for money which in turn can be traded for things the taco vendor wants, like shelter, entertainment, and hamburgers).
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